The SPY x FAMILY x MatsukiyoCocokara & Co. was a collaboration campaign between SPY x FAMILY and the Japanese retail pharmacy MatsukiyoCocokara & Co. (マツキヨココカラ, Matsukiyo Kokokara?). It offered themed merchandise and prizes based around the characters of SPY x FAMILY.
It ran in Matsumoto Kiyoshi and Cocokara Fine stores in Japan from May 16 to July 15, 2022.
Description[]
The collaboration was first announced on May 13, 2022. The main campaign of the collaboration was the "SPY x FAMILY Special Mission: Seasonal Campaign with the Family" (SPY×FAMILY 特別MISSION 家族で季節対策キャンペーン, SPY×FAMILY Tokubetsu Misshon Kazoku de Kisetsu Taisaku Kyanpēn?) and featured the Forger family in summer outfits.
During the collaboration period, announcements voiced by Loid (played by Takuya Eguchi) were broadcast in Matsumoto Kiyoshi and Cocokara Fine stores. Additionally, SPY x FAMILY was available for a limited time on the coupon roulette and scratch cards on the official Matsumoto Kiyoshi and Cocokara apps.
Campaigns[]
Gifts[]
Customers who purchased eligible products from Matsumoto Kiyoshi and Cocokara Fine stores received original goods.
From May 16 to June 15, 2022, customers could receive 1 of 3 clear files:
From June 16 to July 15, 2022, customers could receive 1 of 4 can badges. Additionally, those who purchased Rohto Eye Drops received a hand towel:
From June 16 to July 17, 2022, members of the official Matsumoto Kiyoshi or Cocokara apps could spend 1,000 yen or more to receive an original multi-purpose case on a first-come, first-served basis:
Quiz[]
A quiz campaign was held exclusively for members of the official Matsumoto Kiyoshi or Cocokara apps. In it, 10 people were randomly selected to win a 3-piece set of original premium cards by answering a quiz and applying.
SNS[]
During the collaboration period, SNS campaigns were held for Matsumoto Kiyoshi's official LINE and Cocokara's official Twitter accounts, where users could win original goods in prize draws. Both campaigns had two rounds, as well as similar prizes and conditions.
LINE[]
In the first round, from May 16 to June 15, 2022, by friending the official Matsumoto Kiyoshi's LINE account, 200 users could win an original clear file. Additionally, if they did the first step and linked their personal LINE ID, 6 users could win a 3-piece set of original cushions.
In the second round, from June 16 to July 15, 2022, by following the same instructions, the same number of users could win the same prizes, with the clear files having a different design.
Twitter[]
In the first round, from May 16 to June 15, 2022, by following both the official Cocokara Fine and SPY x FAMILY anime accounts and retweeting a select post, 200 users could win an original clear file. Additionally, if users made more retweets, 6 could win a 3-piece set of original cushions.
In the second round, from June 16 to July 15, 2022, by following the same instructions, the same number of users could win the same prizes, with the clear files having a different design.
Lotteries and Prizes[]
During the collaboration period, customers who spent a certain amount of money on eligible products were entered into special lotteries for a chance to win original goods. There were a total of three courses that customers could participate in.
In Course A, customers who purchased ¥5,000 or more of eligible products could win an original carry case & luggage tag set. There were 100 winners.
In Course B, customers who purchased ¥3,000 or more of eligible products could win an acrylic stand set. There were 300 winners.
In Course C, customers purchased ¥1,000 or more of eligible products to participate. Those purchasing at Matsumoto Kiyoshi could win a ¥1,000 QUO Card, while those at Cocokara Fine stores could win a ¥1,000 JCB Gift Card. There were a total of 500 winners, with 250 at each store.
Store Wrappings[]
During the collaboration, the Matsumoto Kiyoshi Shibuya Part 1 and Cocokara Fine Tokyo 3-chome stores received themed wrappings based on the campaign's visual of the Forgers.
