The SPY x FAMILY x AEON MALL Collaboration was a collaboration campaign between SPY x FAMILY and the Japanese shopping mall chain AEON MALL (イオンモール, Ion Mōru?). It offered themed limited-time campaigns and merchandise prizes based around SPY x FAMILY.
It ran in AEON Malls nationwide from December 3 to December 25, 2022.
Description[]
The collaboration was announced on November 11, 2022. In preparation for the event, the voice of Anya (played by Atsumi Tanezaki) was broadcast inside AEON MALL locations on November 28, 2022, up until the end of the collaboration.
Campaigns[]
Spot the Difference Rally[]
From December 3 to December 25, 2022, participants could visit three rally spots placed in the malls. Each location had a board with a spot the difference quiz. Using the provided booklets, participants would answer the quizzes and receive 1 of 3 prizes with exclusive and unique designs. The rally had three rounds that featured their own prizes:
- Pop-up Memo Pad (December 3 - December 9, 2022)
- Acrylic Stand (December 10 - December 16, 2022)
- Acrylic Stand (December 17 - December 25, 2022)
Ooting Walking[]
Participants must use the AEON MALL app and walk 1,000 steps a day in the mall to receive 1 of 7 wallpaper images. If all seven were collected, they would win a secret wallpaper image.
Exciting Craft Making[]
In select mall locations, participants could visit workshops and create a paper model of Anya.
Exciting Coloring Challenge[]
In select mall locations, participants could visit workshops and color in special pages featuring SPY x FAMILY characters.