SPY x FAMILY Tsukuba Geo Museum (SPY×FAMILY つくばジオミュージアム, SPY×FAMILY Tsukuba Jio Myūjiamu?) was a project of the SPY x FAMILY anime. It hosted a series of events promoting education and tourism in the Tsukuba Science City (筑波研究学園都市, Tsukuba Kenkyū Gakuen Toshi?), as well as offering themed goods, food, drinks, and benefits based around the characters of SPY x FAMILY.
It ran from December 13, 2023, to February 28, 2025.
Description[]
Tsukuba has a history dating back 1,000 years and a wealth of natural features, including Mt. Tsukuba. It is also Japan's largest science city, where 18,000 researchers conduct cutting-edge research at around 300 institutes. Together with the "Tsukuba Tourist and Convention Association" (TTCA), a long-running collaboration project is organized under the advertising slogan Thrilling Great Tactics! (どきどきだいさくせんっ!, Doki Doki Daisakusen!?)
All events took place on the territory of the Tsukuba Geo Museum, a practical facility created to transfer knowledge about nature and culture to the next generation.
Phase 1[]
Game[]
The exhibition space on the first floor of the Tsukuba Geo Museum in Mt. Tsukuba Gate Park is an experiential facility that conveys the nature and culture of the Mt. Tsukuba region to the next generation, with the aim of promoting education and tourism. In the exhibition space, visitors could deepen their knowledge of the nature and culture of the Mt. Tsukuba region and discover "confidential documents!"
Visitors could collect codes hidden in the play equipment (exhibition stands), where the nature and history of the Mt. Tsukuba area could be learned about, and reach the "confidential document!" Visitors could then tell the staff the "password" written there and receive an exclusive reward. This was an experiential game where visitors could get original benefits that were not included.
Exhibition[]
There were six types of exhibition stands in the area:
- Geopark Guide Map
- Stone Journey (Sugoroku)
- Water Journey (Pinball)
- Mt. Tsukuba in Two (Mt. Tsukuba Model)
- Coastal Searchlight
- Kasumigaura Sandbox
Prize[]
Phase 2[]
Anime Production Workshop[]
Participants could apply to join an "Anime Production Workshop" with animators from WIT Studio at a satellite office in Tsukuba City, where they could draw Anya with the animators and experience the work of drawing animation.
The event was held for the first time on December 23, 2023. Due to its popularity, it was extended for three more sessions, which were held on March 2, June 22, and December 14, 2024.
Everyone's drawings of Anya and elements that convey the appeal of the Mt. Tsukuba Regional Geopark were edited and released as a special introduction video. It is displayed on the official website and SNS. Other benefits included the participant's own drawing of Anya and a special sticker with the scene from the illustration.
The workshop session had a total of three periods. Participation in the workshop was limited to elementary school students (accompaniment by a guardian was optional). Applicants to the sessions were selected through a lottery with a participation fee of ¥1,000.
Phase 3[]
Special Exhibition[]
From March 20, 2024, to February 28, 2025, one room of the Tsukuba Geo Museum containing valuable materials from the SPY x FAMILY anime was on display. There was also a photo spot to take commemorative photos with newly drawn illustrations.
Phase 4[]
Original Goods[]
From March 20, 2024, to February 28, 2025, visitors could purchase original goods designed with newly drawn illustrations.
If a visitor purchased up to ¥3,000, they would receive a "collaboration shopper" card as a gift.
Some of the original goods were also available on the Edith Online shop from January 17 to February 14, 2025.
Phase 5[]
From March 20, 2024, to February 28, 2025, visitors could eat original foods, desserts, and drinks at the "Rocket Base" inside the Tsukuba Expo Center.
Food and Desserts[]
Drinks[]
Gifts[]
For the purchase of 1 item from the food or dessert menu, customers received 1 of 12 special stickers as a gift:
For the purchase of 1 item from the drink menu, customers received 1 of 10 special coasters as a gift:
Phase 6[]
Tsukuba Tour Rally[]
From April 27, 2024, to February 28, 2025, visitors could participate in the "Tsukuba Tour Voice Rally: Outing with the Forger Family."
The rally was a mystery-solving voice rally that participants could listen to. Participants were to go to the five designated spots in Tsukuba, where a special panel could be found. While scanning the 2D code and hearing the voices of the Forger family at each spot, participants were to collect keywords to find the sixth and final spot. If participants showed the voice playback page screen for the final spot to the staff, they could receive 1 of 4 original A5 clear files as an achievement award.
Tsukuba Science Tour 2024[]
As part of the project, the Tsukuba Science Tour Office organized a special tour in honor of the summer holidays. A tour of 5 locations with the solving stamp rally "Decipher the Science Code!" was held for students from July 20 to September 1, 2024.


































