The SPY x FAMILY CODE: White x NISSIN FOODS Group Collaboration was a collaboration effort between SPY x FAMILY CODE: White and the Japanese fast food company NISSIN FOODS Group (日清食品グループ). It offered themed food, saleable goods, and prizes based around the characters of SPY x FAMILY.
The campaign sold two brands of noodles, Nissin Donbei (日清のどん兵衛) and Nissin Yakisoba U.F.O. (日清焼そばU.F.O.). The collaboration event was used to promote the movie, SPY x FAMILY CODE: White, which released on December 22, 2023.
It ran from October 2 to December 27, 2023.
Description[]
The Group's history begins in 1958 with the development of the world's first instant noodles "Chicken Ramen" and products like "Demae Ramen", "Yakisoba U.F.O.", and "Cup Noodles." The name "NISSIN" was coined by company founder Momofuku Ando, and is an abbreviation for the expression "Day after day purely create great taste" (日々清らかに豊かな味をつくる, Hibi kiyoraka ni yutakana aji o tsukuru?).
The "Donbei" and "U.F.O." noodles started selling in 1976.
On September 4, 2023, the 65th anniversary of the company took place. On September 19, 2023, a collaboration was decided with SPY x FAMILY in honor of this event and to promote the release of SPY x FAMILY CODE: White. As part of the collaboration, themed food, goods, and awards were available in different regions and in limited quantities, with Anya Forger in the role of the noodle fox spirit (aka "Donbei Kitsune" (どん兵衛 きつね?) or "Dongitsune" (どんぎつね?)) and Bond as brand mascots.
Food[]
3 trademarks of noodles were sold in different regions of the country.
Goods[]
In some stores, Limited Anya Acrylic Stands (3 types) were sold with a 12-pack noodle set (4 packages of each of 3 noodle trademarks).
Prizes[]
If the conditions of the campaign were met, special prizes were available to customers from October 2 to October 31, 2023.
Gallery[]
