The SPY x FAMILY CODE: White x Ayataka Collaboration was a collaboration campaign between SPY x FAMILY CODE: White and the Japanese brand of iced green tea Ayataka (綾鷹).
Description[]
Ayataka is a modern tea brand owned by the Coca-Cola Company in Japan. It was first introduced in the market in 2007, when Kanbayashi Shunsho Honten – a traditional Kyoto-based tea company – and the Coca-Cola Co. came together. Ayataka is made from high quality types of green tea such as "Tencha" and "Matcha."
Starting from January 26, 2024, a special campaign commercial was screened at 77 movie theaters in the Tokyo, Osaka, and Nagoya areas, and an original campaign leaflet with a special trick to find hidden images was distributed to visitors only. From January 29, 2024, a newly animated TV commercial was aired nationwide. The commercial features the Forger family having a picnic under the cherry blossoms while enjoying Ayataka tea.
The goods and prizes were provided to the buyers of eligible products. More detailed information of the collaboration with SPY x FAMILY was available on the Ayataka website from January 29 to March 31, 2024.
Goods[]
From January 29, 2024, customers who bought 4 eligible products at a physical store that sells Coca-Cola products received 1 of 8 SPY x FAMILY CODE: White original design drawstring pouches.
Prizes[]
From January 29, 2024, people who scanned the barcode of the product or purchased the product from a vending machine that enables Coke ON (コークオン) could participate in a campaign to win limited original goods, LINE points, or Coke ON drink tickets, perfect for a "breather."
Coke ON Stamps[]
During the event period, for every two Ayataka products purchased, customers would receive up to 5 stamps on the Coke ON app:
LINE Stickers[]
A total of 8 types of Ayataka and SPY x FAMILY CODE: White original virtual stamps (stickers) for the LINE application were distributed and were available to be downloaded until April 4, 2024:
Image Gallery[]
Video Gallery[]
