SPY x FAMILY "Outing" Mission in Yokohama Minatomirai (SPY×FAMILY「おでけけ」大作戦 in 横浜・みなとみらい, SPY×FAMILY 「Odekeke」 Daisakusen in Yokohama Minatomirai?) was a collaboration between SPY x FAMILY and the city of Yokohama in Japan. It offered campaigns, themed gifts, and saleable goods based around SPY x FAMILY.
It was held at Landmark Plaza, MARK IS Minatomirai, and the waterfront in Yokohama from August 23 to October 13, 2025.
Description[]
The collaboration was first announced on August 7, 2025. Starting on August 23, 2025, the event was first held at two commercial facilities: Landmark Plaza and MARK IS Minatomirai. On September 27, 2025, the event area was expanded to include the Yokohama waterfront area in central Yokohama.
Events[]
Part 1[]
1. Anya Mask Giveaway Project[]
On every Saturday and Sunday of the event, Anya masks were given out to visitors at both facilities.
2. Find Anya and the Others! Stamp Rally[]
From August 23 to September 12, 2025, a stamp rally was held inside both facilities. During the rally, participants were to find five stamps featuring Anya, Becky, Damian, Emile, and Ewen. Upon completion, they received an original sticker.
3. Sticker Gift Campaign[]
From September 13 to September 23, 2025, customers who purchased ¥2,000 or more at participating stores in both facilities received a special hologram sticker.
4. Character Appearances[]
During the event, a giant Anya balloon was on display at Sakata Seed Garden Square on the first floor of Landmark Plaza. In addition, other characters from SPY x FAMILY appeared in various places throughout the building, including on large banners.
5. SPY x FAMILY Collaboration Festival[]
From September 6 to September 7, 2025, a special collaboration festival was held at Sakata Seed Garden Square on the first floor of Landmark Plaza. Only children of elementary school age or younger could participate in the festival's activities, which included yo-yo fishing and creating original fans that could be colored.
6. Yokohama Odekeke Photo Submission Campaign[]
Visitors who followed the official SPY x FAMILY Twitter account and post a photo of anything related to the collaboration on Twitter with a special hashtag were able to enter a lottery to win a QUO card with a SPY x FAMILY design. The campaign had two periods, with 10 winners chosen for each one.
Part 2[]
1. Anya on the Cosmo Clock 21[]
From September 28 to October 13, 2025, a special performance featuring Anya was held on the Cosmo Clock 21 Ferris wheel, offering a panoramic view of Yokohama.
2. Sticker Gift Campaign[]
From September 27 to October 13, 2025, a sticker gift campaign was held at participating stores in Yokohama's waterfront. In it, participants could collect and line up six stickers to create a complete map of Yokohama's waterfront downtown area. This campaign was linked to the next campaign.
3. Find the SPY x FAMILY Characters! Stamp Rally[]
From September 27 to October 13, 2025, a stamp rally was held. In it, participants were to find six SPY x FAMILY characters in the area and collect a stamp by scanning a QR code. Upon completion, they received 1 of 5 can badges with a design featuring Anya.
4. Special Anya-Inspired Lighting[]
From September 27 to September 30, 2025, many of Yokohama's landmarks were lit up in a special pink color inspired by Anya.
5. Fireworks Display[]
On October 11, 2025, the five-minute fireworks display "Yokohama Night Flowers" at Ōsanbashi Pier featured fireworks with green and pink colors based on SPY x FAMILY.
6. Minato Burari Tickets[]
From September 27 to October 13, 2025, a special design for the Minato Burari Ticket based on the second collaboration visual was sold in limited quantities.
7. Hide-and-Seek Tournament[]
On October 5, 2025, two rounds of a hide-and-seek tournament were held at Red Brick Park. Anyone of elementary school age and older were able to participate in the tournament.
8. Anya at Yamashita Park[]
On October 11, 2025, the Anya mascot appeared at the Pedestrian Zone in Yamashita Park. There was also a rock-paper-scissors tournament for children, and Anya masks were distributed to visitors.
9. Cosmo Clock 21 Lighting Ceremony[]
On September 28, 2025, a special lighting ceremony performance featuring Anya on the Cosmo Clock 21 Ferris wheel was held. The ceremony, which had the voice actors for the Forger family present, was broadcasted online. Tatsuya Endo also attended the event and drew an illustration for it the following day.[1]
10. Season 3 Advance Screening[]
On September 28, 2025, an advance screening of the first and second episodes of Season 3 was held in Yokohama. There was also be a talk show featuring the voice actors for the Forger family.
11. Dress Up the City with SPY x FAMILY[]
From September 29 to October 5, 2025, the moving walkway at JR Sakuragichō Station was dressed up to welcome visitors with the characters of SPY x FAMILY. Starting on October 2, 2025, advertisements were displayed at the station and Landmark Plaza.
Pop-Up Shop[]
From September 27 to October 13, 2025, a special pop-up store was open on the third floor of Landmark Plaza. It sold goods based on SPY x FAMILY.
Additionally, for every ¥1,000 spent on goods, customers could participate in a Garapon lottery for a chance to win certain prizes. These included three pairs of a lunch voucher for two at the InterContinental Yokohama Grand, a Mitsubishi Estate Group gift card worth ¥1,000 for 200 people, and 1 of 8 original illustration cards.
Image Gallery[]
External Links[]
References[]