SPY x FAMILY x Burger King Collaboration (2022)

The SPY x FAMILY x Burger King was a themed collaboration effort between SPY x FAMILY and fast food chain Burger King Japan (バーガーキング). It offered themed food and merchandise based around the characters of SPY x FAMILY.

It ran in select Burger King locations from October 21, 2022 to November 17, 2022, with a limited-time store called Burger King Berlint opening in Shibuya.

The collaboration featured a set of three burgers called the "Peanut Butter Royale," with each burger using a special peanut butter sauce developed by Burger King.

Merchandise
Customers who purchased any of the three "Peanut Butter Royale" burgers as part of a set meal received original merch while stocks last. The first set of goods was a paper apron, which came in four designs, with each store only giving out one design. After stocks ran out on the first set of goods, stores then handed out a random sticker out of a set of four designs.

Promotional Letter
To promote the collaboration, Burger King posted a letter on its stores in Tokyo and on social media, calling out to Anya to try out their new peanut butter burgers.

English Translation
Dear Anya-sama,

Burger King here, it's nice to meet you! In truth, we're huge fans of Anya-sama, so we had a special burger just for her. Its name is the Peanut Butter Royale! There are a lot of peanuts inside! They'll be on sale from October 21. Please come at least once and give it a try.

P.S. We have also prepared some limited-edition goods! We're so excited!!